Ruby Bernard

Ruby Bernard

As a Lived Experience Consultant at Sedulous Collective CIC, Ruby Bernard draws on her rich personal and professional journey to amplify the voices of communities often left unheard. With over 25 years of experience in the financial sector, Ruby’s career honed her ability to provide tailored financial solutions while fostering trust, precision and clear communication. These skills now play a vital role in her mission to drive community-focused initiatives, particularly those addressing financial literacy and the Cost of Living Crisis.

Ruby’s passion lies in understanding and promoting financial well-being from a holistic perspective. She recognises the profound impact that economic challenges have on lower-income households and is inspired to create lasting financial awareness that empowers individuals to thrive. “Curiosity is my favourite word,” she says, “because it pushes me to truly understand the voices and stories that need to be told, so together we can create positive outcomes.”

At Sedulous, Ruby combines her financial expertise and lived experience to ensure that the stories of individuals and communities are not only heard but also valued and acted upon. Her commitment to empathy, resilience and listening reflects her belief in the transformative power of collaboration. She advocates for a collective responsibility to build a legacy that uplifts future generations.

Ruby views her role at Sedulous as an opportunity to empower others and effect real change. She says, “At Sedulous, we collaborate as a strong team, creating a platform that ensures the voices of today inspire the solutions of tomorrow.”

In her personal life, Ruby channels her passion for community by championing the importance of unity and shared purpose. Her dedication to making a difference, both professionally and personally, embodies the mission of Sedulous: to create equitable, inclusive, and impactful change for all.